#WriteLikeADuck

Welcome to #WriteLikeADuck, a tongue-in-beak blog spanning everything you ever wanted to know about messaging, branding and content creation…

How to write a killer headline for your press release
Vikki Morgan Vikki Morgan

How to write a killer headline for your press release

Trying to get your press release picked up by journalists? Don’t let a lacklustre headline ruin your chances. Here are Chatty Duck Creative’s top tips on crafting attention-grabbing leads for your organisation’s PR materials.

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Reclaiming narratives: Black representation in the British media
Domenica Smithies Domenica Smithies

Reclaiming narratives: Black representation in the British media

Today marks the end of British Black History Month 2024. This year’s theme was ‘Reclaiming Narratives’, offering an opportunity to highlight historical inaccuracies and share the untold stories of black heritage in the UK. Taking inspiration from this theme, I’ve spent the month of October exploring the underrepresentation of black people in the British media.

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